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Donald A. Norman

Design for a Better World

Books

Design for a Better World

What Students Will Be Reading: Campus Common Reading Roundup, 2025-26

With the fall semester in full swing, colleges and universities around the country have announced their Common Reading books for the upcoming 2025-26 academic year. We’ve compiled a list of over 286 programs and their title selections from publicly available sources, which you can download here: First-Year Reading 2025-26. We will continue to update this

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Register for the 2026 Penguin Random House First-Year Experience® Conference Author Events!

Penguin Random House Author Events at the 45th Annual First-Year Experience® Conference February 15-18, 2026 Seattle, Washington Hyatt Regency Seattle Click Here to RSVP A complimentary meal and a limited number of books will be available to attendees. Each event will also be followed by an author signing. Interested in hosting one of these authors at

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2026 Catalog for First-Year & Common Reading

We are delighted to present our new First-Year & Common Reading Catalog for 2026! From award-winning fiction, poetry, memoir, and biography to new books about the environment, current events, history, public health, science, social justice, student success, and technology, the titles presented in our common reading catalog will have students not only eagerly flipping through

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FROM THE PAGE: An excerpt from Donald A. Norman’s Design for a Better World

How human behavior brought our world to the brink, and how human behavior can save us. The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth’s resources are infinite. The key

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