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Richard Montanez

Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos—the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several nonprofit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in Southern California.
Flamin' Hot

Books

Flamin' Hot

What Students Will Be Reading: Campus Common Reading Roundup, 2024-25

With the fall semester in full swing, colleges and universities around the country have announced their Common Reading books for the upcoming 2024-25 academic year. We’ve compiled a list of over 340 programs and their title selections from publicly available sources, which you can download here: First-Year Reading 2024-25. We will continue to update this

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2025 Catalog for First-Year & Common Reading

We are delighted to present our new First-Year & Common Reading Catalog for 2025! From award-winning fiction, poetry, memoir, and biography to new books about science, technology, history, student success, the environment, public health, and current events, the titles presented in our common reading catalog will have students not only eagerly flipping through the pages,

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