Penguin Random House, author portrait placeholder image

Richard Montanez

Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos—the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several nonprofit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in Southern California.
Flamin' Hot

Books

Flamin' Hot

What Students Will Be Reading: Campus Common Reading Roundup, 2025-26

With the fall semester in full swing, colleges and universities around the country have announced their Common Reading books for the upcoming 2025-26 academic year. We’ve compiled a list of over 286 programs and their title selections from publicly available sources, which you can download here: First-Year Reading 2025-26. We will continue to update this

Read more

Register for the 2026 Penguin Random House First-Year Experience® Conference Author Events!

Penguin Random House Author Events at the 45th Annual First-Year Experience® Conference February 15-18, 2026 Seattle, Washington Hyatt Regency Seattle Click Here to RSVP A complimentary meal and a limited number of books will be available to attendees. Each event will also be followed by an author signing. Interested in hosting one of these authors at

Read more

2026 Catalog for First-Year & Common Reading

We are delighted to present our new First-Year & Common Reading Catalog for 2026! From award-winning fiction, poetry, memoir, and biography to new books about the environment, current events, history, public health, science, social justice, student success, and technology, the titles presented in our common reading catalog will have students not only eagerly flipping through

Read more