Sinan Aral, author portrait

Sinan Aral

Sinan Aral is the David Austin Professor of Management, Marketing, IT, and Data Science at MIT; director of the MIT Initiative on the Digital Economy; and head of MIT’s Social Analytics Lab. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among other companies. He currently serves on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Norway, and C6 Bank, Brazil’s first all-digital bank.
The Hype Machine

Books

The Hype Machine

What Students Will Be Reading: Campus Common Reading Roundup, 2024-25

With the fall semester in full swing, colleges and universities around the country have announced their Common Reading books for the upcoming 2024-25 academic year. We’ve compiled a list of over 340 programs and their title selections from publicly available sources, which you can download here: First-Year Reading 2024-25. We will continue to update this

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2025 Catalog for First-Year & Common Reading

We are delighted to present our new First-Year & Common Reading Catalog for 2025! From award-winning fiction, poetry, memoir, and biography to new books about science, technology, history, student success, the environment, public health, and current events, the titles presented in our common reading catalog will have students not only eagerly flipping through the pages,

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