Sinan Aral, author portrait

Sinan Aral

Sinan Aral is the David Austin Professor of Management, Marketing, IT, and Data Science at MIT; director of the MIT Initiative on the Digital Economy; and head of MIT’s Social Analytics Lab. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among other companies. He currently serves on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Norway, and C6 Bank, Brazil’s first all-digital bank.
The Hype Machine

Books

The Hype Machine

Register for the 2026 Penguin Random House First-Year Experience® Conference Author Events!

Penguin Random House Author Events at the 45th Annual First-Year Experience® Conference February 15-18, 2026 Seattle, Washington Hyatt Regency Seattle Click Here to RSVP A complimentary meal and a limited number of books will be available to attendees. Each event will also be followed by an author signing. Interested in hosting one of these authors at

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What Students Will Be Reading: Campus Common Reading Roundup, 2025-26

With the fall semester in full swing, colleges and universities around the country have announced their Common Reading books for the upcoming 2025-26 academic year. We’ve compiled a list of over 284 programs and their title selections from publicly available sources, which you can download here: First-Year Reading 2025-26. We will continue to update this

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2026 Catalog for First-Year & Common Reading

We are delighted to present our new First-Year & Common Reading Catalog for 2026! From award-winning fiction, poetry, memoir, and biography to new books about the environment, current events, history, public health, science, social justice, student success, and technology, the titles presented in our common reading catalog will have students not only eagerly flipping through

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